Colorado Jazz Group
Putting the funk back into jazz.
Colorado Jazz Group is a non-profit that brings jazz education to Colorado youth and brings the community together through annual jazz festivals led by local artists. They approached us to create a brand system that would flex from their non-profit to other events. Ensuring it was engaging to a younger demographic and paying homage the jazz roots.
Art Direction
Brand Identity
Collateral
Logo Design
Web Direction
By designing a color and illustration system that can accommodate any medium, Colorado Jazz Group is recognizable throughout all touchpoints. We created a custom geometric “Jazz” wordmark as the pillar that accompanying words can sit around. This allows it to flex between their non-profit, annual festival, and backstage parties while keeping its core identity.
"OMG they did such a great job, I mean like, they totally rock."
-Howard Treppeda